CriptoMasterClass
Visual design and branding for a crypto education program — a partnership between QR Capital, BlockTrends, and Criptomaníacos. Brand concept, key visual, landing page, e-book, and full visual identity.
Year:
2023
Timeframe:
2 months
Tools:
Adobe, Figma, Jitter
Category:
Visual Design
Overview
From theory to practice in the crypto market.
CriptoMasterClass is a course produced by BlockTrends in partnership with QR Capital and Criptomaníacos, designed to teach how to actually use and profit from NFTs, DeFi, Metaverso, and Web 3.0. I led the end-to-end visual design: brand concept, key visual, landing page, e-book, and the full system of materials connecting two strong crypto brands into one cohesive learning experience.
Problem
The crypto market was full of theory and short on practice. Two well-established brands with different audiences needed to come together under one course identity without losing their individual equity, while convincing skeptical users that this product would actually deliver hands-on knowledge.
Solution
A bold visual concept inspired by Michelangelo's "Creation of Adam" — the moment something new is about to begin, with the finger pointing to Bitcoin as the central evidence. The system extends across landing page, e-book, and campaign assets in a dark, high-contrast palette that signals both seriousness and innovation, balancing institutional credibility with the cultural energy of the crypto space.
